The Importance of Telephone Communication in Business
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The following guide explores the importance of telephone communication in business.
Voice vs. Text Communication
It’s important to understand the value of real communication in business relationships. While it’s easy to send a colleague or client a text message or an email, these forms of communication don’t carry the same weight as a regular phone call. In many cases, some of the subtleties that form an integral part of human communication can be muddied by simple text.
For example, many people in business relationships might make small talk or friendly jokes during a conversation. Jokes that are made in a text message or an email can be easily misunderstood or misconstrued by the reader. Something that would be obvious in a verbal conversation could seem bizarre or unexpected in a text conversation.
When dealing with potential clients, businesses can’t underestimate the importance of verbal communication.
Verbal communication can allow employees to pick up on subtle emotional signs in a conversation that might not be noticeable under other circumstances. In many cases, these subtle emotional signs can make or break a client relationship.
Better Security for Organisations
It’s also important to understand some of the security risks associated with email, text messages, and other forms of communication that leave extensive documentation in their wake.
While it’s easy to record phone calls, most businesses don’t have processes to do this. However, many businesses will retain emails and text messages for a period of several years. If these emails or text messages are subpoenaed by a judge, a company may be forced to release them as part of a lawsuit or other legal action.
With voice conversations, it’s possible to be candid in a way that one can’t be with other forms of communication. Employees and company leaders can talk to each other and brainstorm in a way that isn’t possible via texting or emails.
Phone Systems Increase Communication Efficiency
Lag times are important too. Communicating by email can often involve delays that can last hours. Text messages are often faster, but it still isn’t the same as a live conversation. With a regular phone call, you can talk to people and get feedback on ideas in real time, which can be valuable in a business setting.
Telephone systems are essential for businesses of all sizes. Newer systems like a VoIP phone or an older traditional phone system all help to ensure that people can stay in touch.